What is IML labeling and why it is beneficial for your business

In the variety of food products, packaging often plays a key role. It forms the first impression and influences the buyer's decision. The design of plastic buckets, plastic cups, or plastic containers is not only about protecting the product but also about being an effective marketing tool.

IML labeling is an innovative technology in which a pre-printed polypropylene label is integrated into the walls of plastic containers during the molding process using injection molding. During the process, molten plastic fills the mold together with the label, forming a single solid structure. This ensures high strength, durability, and an attractive appearance of the packaging, and also makes the product stand out among competitors.

A vivid example of this technology in use is ice cream packaging. Printing on transparent plastic allows the consumer to see the contents of the container — delicate ice cream, fruity or chocolate inclusions. This creates a striking visual effect that enhances the emotional perception of the product and helps build trust in the brand.

Why IML labeling is a profitable investment in ice cream packaging

The use of advanced in-mold labeling technology for decorating ice cream cups provides frozen dessert manufacturers with a wide range of strategic advantages that directly impact their business success:

High-quality images on the packaging do not rub off, do not fade, and retain their brightness throughout the entire shelf life of the product.
The technology ensures the label’s resistance to low temperatures, allowing the packaging to maintain a flawless appearance.
The use of advanced technologies in production significantly reduces the risk of counterfeiting, ensuring brand protection.
With no separate stickers, the packaging becomes more hygienic, as it reduces the risk of dirt and bacteria buildup.
Manufacturing both the container and the label from the same material facilitates a simplified recycling process, increasing the sustainability of the packaging.
Combining the stages of container formation and label application into a single technological process significantly reduces production and packaging costs.

Current trends in IML ice cream packaging design

Minimalism. Clean lines, restrained colors, and an emphasis on naturalness.
Brightness. Bold, neon colors for a younger audience.
Hyperrealism. Juicy photos of textures and toppings that make you want to eat with your eyes.
Tactility. Matte and pleasant-to-touch surfaces for a premium feel.
Brand storytelling. Characters, illustrations, and storylines that evoke emotion.
Eco-friendliness. Visual cues about sustainability and recyclability.
Personalization. Unique designs for different flavors and limited editions.
Transparent elements. Product visibility that builds trust and boosts appetite.

Future prospects of branding plastic containers with IML

In-mold labeling technology continues to evolve rapidly, opening up new opportunities for ice cream manufacturers in plastic printing and effective packaging branding. The development of environmentally friendly materials for IML packaging is expected to continue, along with the expansion of container types that can be labeled with IML and the growing trend of packaging personalization. IML in the food industry, especially for ice cream containers, will remain one of the key tools for attracting attention, building brand loyalty, and increasing sales.

Plast Mould – your partner in IML packaging development and production

We offer our clients a comprehensive approach and a number of significant advantages when ordering plastic containers with IML:

Individual approach and development of unique design. Our experienced designers are ready to create exclusive IML packaging designs that best reflect your brand’s identity and attract your target audience. We take into account all your preferences regarding color schemes, graphic elements, and textual content.
High-quality plastic printing using modern equipment. We use advanced equipment that ensures high clarity, brightness, and durability of the images on your IML packaging.
Flexible pricing policy and favorable cooperation terms. We offer competitive pricing and develop custom commercial offers for each client based on order volume and deadlines.
Professional consultation at every stage. Our qualified managers are always ready to provide detailed advice on all aspects of IML packaging selection, design development, and order processing.
Prompt order fulfillment and timely delivery. We value our clients’ time and guarantee fast and high-quality execution of all orders in accordance with agreed deadlines.

Plast Mould is a manufacturer of plastic containers that uses innovative in-mold labeling technology, including for ice cream cups. Contact our team of highly qualified specialists today to receive a detailed consultation on choosing the optimal IML packaging solution for your ice cream and to order high-quality plastic containers. This will allow you to effectively brand your product, stand out from the competition, and win the hearts of even the most demanding consumers.